Ice Lab is an independent full service consumer insights agency, with presence in the west, east and southern Africa regions. Ice Lab was founded by a team of young, qualified and diverse multi-national African professionals with strong, solid and extensive backgrounds in market research, strategy and advertising.

Using video as our primary medium, we specialize in the design and implementation of research using a variety of methodologies including but not limited to FGD,IDI, CAPI, CATI,CAWI etc.